Senior Digital Marketing Leader — Towson, Maryland

Scale
brands,
drive
growth.

Media managed
$2M+ in paid media
Meta · Google · TikTok
Experience
8+ years scaling brands
across Africa & USA
Work Authorization
Green Card holder
No sponsorship required
✦Paid Media ✦Performance Marketing ✦Brand Strategy ✦Growth ✦SEO · SEA ✦E-Commerce ✦Analytics ✦CRO ✦Influence ✦Content ✦Paid Media ✦Performance Marketing ✦Brand Strategy ✦Growth ✦SEO · SEA ✦E-Commerce ✦Analytics ✦CRO ✦Influence ✦Content
01

About.

Digital marketing leader with 8+ years scaling brands across paid media, performance and e-commerce — in Africa, Europe and the USA.

Former Head of Digital Marketing at Yassir (super-app, millions of users). Managed $2M+ in paid media across Meta, Google and TikTok, built cross-functional teams and a full analytics stack from scratch.

LocationTowson, Maryland — DMV & Remote
StatusGreen Card · No sponsorship required
LanguagesFrench · English · Wolof
EducationM.A. Digital Tryearsformation · ISM Dakar
AvailabilityImmediate
Paid media managed
$2M+
3 years, Meta · Google · TikTok · Programmatic
Total Experience
8 yrs
Africa · Europe · USA
Markets operated
4+
Senegal · France · USA · Maghreb
02

The
work.

2025—
Consultant Communication & Influence
Independent · Towson, Maryland · Current
Brand strategy, integrated communication and influencer marketing. End-to-end programs: creator sourcing, briefing, contracting and performance tracking. Advising founders on positioning and GTM narrative.
BrandInfluenceGTMCommunication
↗
2022–25
Head of Digital Marketing
Yassir · Super-App · Dakar, Senegal
$2M+ in paid media across Meta, Google, TikTok and programmatic. Full-funnel optimization, A/B testing, lookalike modeling. Full analytics stack (GA4, GTM, Amplitude, Looker Studio). Cross-functional team — performance, creative, analytics. Landing pages and campaign micro-sites (WordPress, Webflow).
$2M+ BudgetMetaGoogleTikTokGA4AmplitudeFull-FunnelTeam Lead
↗
2021–22
Social Media & Content Manager
Diotali · Tech Startup · Dakar, Senegal
$500K marketing budget. Full social strategy — Instagram, Facebook, LinkedIn, TikTok. Video and motion creative production. Paid campaigns for product launches with significant engagement growth.
$500K BudgetSocial MediaContentPaid Social
↗
2019–21
Community Manager
Les Barbus · Dakar, Senegal
Organic community growth. Brand voice & tone guidelines. Editorial planning, content creation and trend-based campaigns.tion, trend-based campaigns.
CommunityBrand VoiceEditorial
↗
03

The
toolkit.

01 — Paid Media
Paid
Media
Google Ads
Meta Ads Manager
TikTok Ads
LinkedIn Ads
Programmatic Display
95%
02 — Analytics
Analytics &
Data
GA4
Google Tag Manager
Looker Studio
Amplitude
Mixpanel
90%
03 — SEO
SEO &
Content
Ahrefs
Semrush
Google Search Console
On-page optimization
Content strategy
85%
04 — CRM
CRM &
Email
HubSpot
Mailchimp
Klaviyo
Lifecycle marketing
82%
05 — E-Commerce
E-Commerce
& Web
Shopify · WooCommerce
WordPress · Webflow
Elementor · CRO
Stripe · PayPal
88%
06 — Creative
Creative
& Design
Adobe Creative Suite
Figma · Canva
Video production
Motion design
80%
Full stack
Meta Ads
Google Ads
TikTok Ads
LinkedIn Ads
Programmatic
GA4
Google Tag Manager
Looker Studio
Amplitude
Mixpanel
Ahrefs
Semrush
Google Search Console
HubSpot
Mailchimp
Klaviyo
Shopify
WooCommerce
WordPress
Webflow
Elementor
Figma
Adobe Photoshop
Adobe Premiere
Adobe Illustrator
Canva
Stripe

Let's
work
together.

Green Card holder based in Towson, Maryland.
Available for full-time roles, consulting or remote.
Trilingual — French · English · Wolof.

Available now
Email
gakououssou@gmail.com
↗
Phone
(443) 425-8256
↗
Website
ousmane.samacard.co
↗
LinkedIn
linkedin.com/in/ousmanegakou
↗